Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Sep 22, 2026 - 00:34:59
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Business
Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You
Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindse...
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