Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify

Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindse...View more