Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify

Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from c...View more