178 Amy Bucher Behavior Change Design Helps Customers Achieve THEIR Goals
How do you get your customers to use your software? To execute that onboarding plan? To implement the plan from your last QBR? Amy Bucher, a...
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Helping Sells Radio
In the software business, Selling Doesn't Help. Helping Sells. Helping Sells Radio is a podcast about helping customers discover, adopt, and thrive using your software. Co-hosts Bill Cushard...
Episodes
20 of 100 episodes177 Jim Kalbach Jobs-To-Be-Done is About Going Beyond the Product
Maybe it's not the only way to look at the jobs-to-be-done framework, but it might be the most clarifying way. Jim Kalbach, author of "The J...
176 Michael Pollack Went Beyond His Product to Help a Customer Develop a New Offering
Maybe I am spoiling the end, but I can't help myself. Michael Pollack, co-founder of Intricately, tells a story about how his team…using the...
175 Rob Markey The New Customer Metrics
Rob Markey, Bain & Co partner, author of "The Ultimate Question 2.0," and co-creator of the Net Promoter System (NPS) has a new Harvard Busi...
174 Michael Tuso What Does a Director of Revenue Management Do? Help Customers
You might think the best way to respond to a customer or prospect's description of a problem they want to solve is to explain or demonstrate...
173 Allan Dib Marketing Doesn't Deal with Customer. WRONG.
ServiceRocket founder and CEO, Rob Castaneda posted a message in our Workplace from Facebook communication tool about books we read. His mes...
172 Maranda Dziekonski The Customer Success Career Matrix
What choice would you make? Hire someone with customer success experience but not industry experience. Hire someone with industry experience...
171 Kellie Lucas The Customer Success Pioneer
There are so many nuggets in Kellie Lucas's book, "The Customer Success Pioneer: The First 12 Months of Your Journey to Growth." I didn't kn...
170 Jennifer Chiang Startup Guide to Customer Success
Jennifer Chiang and I just geeked out on customer success. Jennifer is director of customer success at Yup and just published a book called,...
169 Michael Metts and Andy Welfle Give Users Clarity with Words
If you are like me, you think of design as primarily what something looks like and secondarily how something works. But you probably don't t...
168 Britta Fischlin Empathy is Critical in Sales
Empathy might be a soft skill, but empathy doesn't mean passive. I means seeking first to understand, take someone else's perspective, and u...
167 Jono Bacon Build Community for Customers Not Your Company
Do you have a community built around your product and services? Do you want to build one? If so, this is the podcast episode for you. And Jo...
166 Rishad Tobaccowala You Need Spreadsheets AND Stories
Why is a mathematician, MBA, and Marketing Executive writing a book about the soul of business? For many reasons. But one reason in particul...
165 Lauren Costella What Comes First, Strategy or Execution?
It's the chicken or the egg question of our times….What comes first, strategy or execution? According to Lauren Costella, VP of Customer Suc...
164 John Jantsch The Self-Reliant Entrepreneur
I never would have thought we'd do a show based on inspiration from a "renegade minister, a handyman turned political activist and naturalis...
163 Kris Bondi More Diverse Boards Perform Better
I met Kris Bondi, CMO at LogDNA at the SaaStr Scale founders dinner in August 2019. She belonged there. I was an imposter trying to keep up....
162 David Meerman Scott Creating Fans as a Business Model
I know what you're thinking. I thought the same thing. "I work for an enterprise software company. We don't have fans." If it's true that yo...
161 Scott Young Your Career Depends on Ultralearning
Learning how to learn might be the most important thing you learn in life. Especially now…in a world that is moving fast and conspiring to d...
160 Mike Weinberg Create Opportunities Don't Chase Them
You know that stat…..that 57% of the buying decision is made before a buyer calls you? Well guess what…it's baloney. That stat is made for s...
159 Tim Teeter The Finance Tool That's Actually a Customer Satisfaction Tool
If you have listened to at least a few of the lat 30 episodes of Helping Sells Radio, you probably noticed I cite the invoicing processes as...