178 Amy Bucher Behavior Change Design Helps Customers Achieve THEIR Goals

How do you get your customers to use your software? To execute that onboarding plan? To implement the plan from your last QBR? Amy Bucher, author of "Engaged: Designing for Behavior Change," might be able to help. With the right design approach that is based on marrying psychology and design, you can help customers change their behavior. This is what behavior change design is all about. You discover what your customers value and help them realize that. It's not easy. But there is a method. More about Amy: Her book: Her website: Her work at MadPow: The Michael Metts tweet:

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178 Amy Bucher Behavior Change Design Helps Customers Achieve THEIR Goals is an episode from Helping Sells Radio by ServiceRocket Media.

This episode is 47:40 long.

This episode was published on Apr 10, 2020.

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