173 Allan Dib Marketing Doesn't Deal with Customer. WRONG.

ServiceRocket founder and CEO, Rob Castaneda posted a message in our Workplace from Facebook communication tool about books we read. His message was basically this…don't tell me what you've read, show me. I am guilty of telling. Most of the time. But on rare occasional I actually "do" a book. After I read, Allan Dib's book, "The 1-Page Marketing Plan: Get New Customers, Make More Money And Stand Out From The Crowd," I took action. immediately I applied his three phase marketing canvas on a few marketing campaigns. I have the Confluence pages to prove it and everything. So, when Allan agreed to join the podcast, I looked up my old marketing plans to have them ready to talk to him about. When I looked them over, I realized that I had actually used this canvas. But there was a conspicuous section of his canvas that I left blank. The "After" section. The "After" section is the part of the canvas that deals with what to do after the sale is made and someone becomes a customer. Wait. Marketing doesn't deal with customers. That's what I thought. That's why I left that section blank. As I prepared for my discussion with Allan, I realized I wanted to talk about the section in his canvas that I left blank. There is so much we can do to help customers after the sale that we ignore. To our peril. More about Allan: His website: His book:

You can listen to 173 Allan Dib Marketing Doesn't Deal with Customer. WRONG. online on Radio and Podcast. Open the player on this page to stream the available audio.

173 Allan Dib Marketing Doesn't Deal with Customer. WRONG. is an episode from Helping Sells Radio by ServiceRocket Media.

This episode is 45:38 long.

This episode was published on Mar 6, 2020.

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