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177 Jim Kalbach Jobs-To-Be-Done is About Going Beyond the Product artwork
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177 Jim Kalbach Jobs-To-Be-Done is About Going Beyond the Product

Helping Sells Radio by ServiceRocket Media

Apr 3, 202035:09Technology

Maybe it's not the only way to look at the jobs-to-be-done framework, but it might be the most clarifying way. Jim Kalbach, author of "The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around C...