What B2B Marketers Should Measure Instead of MQLs with James Toepfer
Sep 24, 2026 - 00:39:25
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Business
How to Turn B2B Events into a Genuine Revenue Lever with Jannat Dawra
Events are one of the highest-effort, highest-impact levers in B2B marketing, but most teams run them on autopilot. In this episode, Shahin sits down with Jannat Dawra, Head of Marketing APAC at Dotdigital, to break down...
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