How to Book a Meeting with Anyone with Stu Heinecke

What if a $28 Facebook ad could generate $20 million? Stu Heinecke , the father of contact marketing, reveals how micro-focused campaigns connect you with virtually anyone. Stu shares stories of a sales rep who used a live pigeon to reach a famous CEO, a startup that landed Walmart with one targeted ad, and how Kris Kristofferson landed a helicopter on Johnny Cash's lawn to deliver a demo tape. Guest Introduction Stu Heinecke is a bestselling author, Hall of Fame-nominated marketer, and Wall Street Journal cartoonist who helps B2B sellers acquire million-dollar accounts. His campaigns have produced response rates as high as 300% and ROI in the millions of percent. Key Topics Contact marketing defined: Targeted campaigns (as few as one person) marked by creativity, audacity, and relevance Pigeon campaign that closed a $250,000 deal with a famous tech CEO Orabrush's $28 Facebook ad that landed a 735,000-unit Walmart order Deep personalisation through profile research and relevant gifts Why compelling campaigns exceed 100% response rates through viral sharing Getting started by reading foundational books and researching prospects Resources & Links People Mentioned Dan Waldschmidt - Turnaround specialist who sends swords, achieving 100% response rates Kris Kristofferson - Singer-songwriter who landed helicopter on Cash's lawn for demo delivery Johnny Cash - Country legend who received Kristofferson's helicopter delivery June Carter - Cash's wife who received Kristofferson's demo tapes Leonardo da Vinci - Renaissance artist who used creative approaches with the Count of Milan Books How to Get a Meeting with Anyone - Foundational contact marketing book, top 65 sales books of all time Get the Meeting! - Follow-up with 60+ illustrated case studies Companies & Organizations Orabrush - Tongue cleaner startup, $28 Facebook ad to Walmart Walmart - Retail giant targeted by Orabrush's Bentonville ads American Marketing Association - Named Stu "father of contact marketing"

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How to Book a Meeting with Anyone with Stu Heinecke is an episode from Growth Colony: Australia's B2B Growth Podcast by xGrowth.

This episode is 00:41:19 long.

This episode was published on Jan 15, 2026.

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