How Customers Buy… & Why They Don’t… With Martyn Lewis

The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. We in the SAM community and SAMA know this, as much has been discussed about how SAM’s lives have changed. However, these same forces affected Procurement/Purchasing professionals too, which begs the question: How have procurements’ lives changed? How have procurements’ expectations of SAMs changed? What do SAMs and their companies need to do to adapt? Find the answers to these probing questions and more by listening to the conversation between Harvey Dunham and Martyn Lewis, a leading expert on the Procurement/SAM dynamic. Their lively conversation will bring you up to speed on the current state of play from the procurement point of view and give you very practical suggestions on how to play and win by the new rules.

You can listen to How Customers Buy… & Why They Don’t… With Martyn Lewis online on Radio and Podcast. Open the player on this page to stream the available audio.

How Customers Buy… & Why They Don’t… With Martyn Lewis is an episode from The SAMA Podcast by Erin Pallesen.

This episode is 50:45 long.

This episode was published on Sep 3, 2022.

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