Business

The SAMA Podcast

Erin Pallesen

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford to lose. About the Strategic Account Management As...

Episodes

20 of 34 episodes

Political Entrepreneurs: Mastering The Art Of Strategic Account Management And Outside-In Selling With Ron Davis

Joining us on today's episode is Ron Davis, Executive Vice President and Global Head of Customer Management at Zurich Commercial Insurance....

40:19Sep 23, 2024

The End Of Competitive Advantage With Rita McGrath

Joining today’s episode is Rita McGrath, a bestselling author and distinguished faculty member at Columbia Business School, where she’s the...

38:55Jun 12, 2024

Strategic Account Management as a Business Initiative With Geoff Williams

Geoff Williams, longtime SAMA Board Member and Corporate Member, boasts a distinguished career in international sales and global strategic a...

24:03Feb 25, 2024

Heroes, Villains, And The Thrill Of Professional Selling With Adrian Davis

Adrian Davis — President & CEO of management consulting firm Whetstone Inc. — contains multitudes. He’s an inspirational, thought-provoking...

33:37Oct 10, 2023

Growing And Managing Global Customers With Noel Capon

In today's interconnected global economy, organizations need to move beyond the geographic-area model that is proving inadequate for custome...

31:10May 9, 2023

Unlocking The Hidden Pipeline With Dave Irwin

Strategic accounts represent a market of one — in and of themselves — with a wealth of opportunity far beyond what most account teams realiz...

31:16May 2, 2023

Getting Into The Head Of Decision Makers With Business Brainz

Every SAM dreams of having customized insights that identify, eliminate, and replace flaws in the delivery process with in-depth solutions....

31:57Apr 30, 2023

The Exponential Value Of CSAM Certification With Max Walker

Any organization aiming to create a world-class SAM organization wants to see great results on growth, profitability, and customer satisfact...

28:54Apr 19, 2023

The Extraordinary SAM: How To Build Stronger Customer Relationships Through the Lens Of Diversity, Equity, Inclusion, & Belonging With Joe Machicote

Ready to be inspired? In this incredibly moving episode, Joe Machicote, the Chief Diversity and Inclusion Officer at Premier, Inc., reveals...

28:15Mar 19, 2023

Level Up: SAMA's Certified Strategic Account Manager Program With Libby Souder

There are a lot of nuances in industries. Yet engaging with your most strategic customers is the same across the board despite these nuances...

31:38Mar 19, 2023

Global SAM Execution

The world has become a much smaller place, due in large part to the widespread digital shift that transformed just about every industry. Wha...

23:53Feb 15, 2023

Mental Health In Sales With Jeff Riseley

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford...

30:09Feb 6, 2023

How Customers Buy… & Why They Don’t… With Martyn Lewis

The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs....

50:45Sep 3, 2022

Customers Win, Suppliers Win With Gus Maikish And Noel Capon

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford...

47:31Aug 31, 2022

The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford...

48:34Aug 17, 2022

The Key Account At Bellevue University: Liz Pettinger And Harvey Dunham

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford...

32:06Jul 14, 2022

Customer Advisory Boards: Strengthening Strategic Relationships With Betsy Westhafer

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford...

29:45Apr 19, 2022

Understanding your customer by understanding yourself: An interview with the CEO of Birkman International

To learn more about Birkman and The Birkman Method: www.birkman.com To order the new book, "Creatures of Contact": https://www.amazon.com/Cr...

22:12Nov 1, 2021

Account-based marketing for strategic account management

Jerry, Kate and Dominique are the creators and facilitators for a new training course being offered through SAMA Academy, "Account-based Mar...

26:28Sep 30, 2021

Into the deep end: Becoming a SAM during COVID

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford...

17:27Sep 15, 2021