Growing And Managing Global Customers With Noel Capon

In today's interconnected global economy, organizations need to move beyond the geographic-area model that is proving inadequate for customers that operate globally. To address this challenge, organizations must design an organizational structure that interfaces more effectively with their global accounts, including providing support to global account managers (GAMs). In our latest episode, host Harvey Dunham discusses Global Account Management with Noel Capon, the R.C. Kopf Professor of International Marketing at Columbia Business School. As one of the world's leading marketing educators and a global leader in strategic and global account management, Capon also talks about his new executive education program at Columbia Business School, "Growing and Managing Global Customers." The program is designed to help mid- to senior-level professionals in key, strategic, global, or corporate account management, international sales, or business development optimize their global accounts.

You can listen to Growing And Managing Global Customers With Noel Capon online on Radio and Podcast. Open the player on this page to stream the available audio.

Growing And Managing Global Customers With Noel Capon is an episode from The SAMA Podcast by Erin Pallesen.

This episode is 31:10 long.

This episode was published on May 9, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The SAMA Podcast when more episodes are available from the podcast feed.