Ep. 253: Mathieu Staniulis & Séverine Clairet Blinded by Pride: Inside a 125-Year-Old Co-Op's Return to Customer-Centricity

The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders by Bain & Company

Episode 253: Desjardins thought its cooperative roots made it member-first by default. Then members started leaving. Desjardins is a 125-year-old financial co-op based in Quebec. It has deep community ties and a proud hi...View more