Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs
May 1, 2026 - 26:35
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Send us Fan Mail Guest: Ayse Guvencer, Fractional SaaS CMO & GTM Executive -- As AI changes how B2B buyers evaluate software, many marketers are missing the forest for the trees. In this episode, Ayse Guvencer , fraction...
Ep. 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey is an episode from SaaS Backwards - Reverse Engineering SaaS Success by Ken Lempit. Send us Fan Mail Guest: Ayse Guvencer, Fractional SaaS CMO & GTM Executive -- As AI chang...
This episode belongs to SaaS Backwards - Reverse Engineering SaaS Success.
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Published May 23, 2025, 36:46 long, audio available.
May 1, 2026 - 26:35
Apr 24, 2026 - 25:29
Apr 17, 2026 - 26:16
You can listen to Ep. 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey online on Radio and Podcast. Open the player on this page to stream the available audio.
Ep. 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey is an episode from SaaS Backwards - Reverse Engineering SaaS Success by Ken Lempit.
This episode is 36:46 long.
This episode was published on May 23, 2025.
Apr 10, 2026 - 26:43
Apr 3, 2026 - 24:00
Mar 27, 2026 - 23:57
Mar 20, 2026 - 25:57
Mar 6, 2026 - 33:05