
Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs
Send us Fan Mail Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO -- In this episode, we explore why SaaS retention...
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We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focu...
Listen to SaaS Backwards - Reverse Engineering SaaS Success, a Business podcast by Ken Lempit. Stream 197 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Send us Fan Mail Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO -- In this episode, we explore why SaaS retention...

Send us Fan Mail Guest: Dillon Okner, Founding Partner of The Oak Group / SiteRise -- In this episode, we look at how a services business ca...

Send us Fan Mail Guest: Tim Schumacher, Co-Founder of saas.group -- In the AI era, code alone no longer drives SaaS value the way it once di...

Send us Fan Mail Guest: KG Charles-Harris, Founder & CEO of Quarrio -- The SaaS AI trap is believing fast answers are good enough when the r...

Send us Fan Mail Guest: Cliff Simon, CEO & Founder of Polaris Ops -- AI may be everywhere in SaaS right now, but most go-to-market teams sti...

Send us Fan Mail Guest: You Mon Tsang, Co-Founder & CEO of ChurnZero -- In this episode of SaaS Backwards , Ken Lempit talks with ChurnZero...

Send us Fan Mail Guest: Sai Dhanak, CEO & Co-Founder of Deduction -- AI is changing SaaS, but this episode argues the bigger opportunity may...

Send us Fan Mail How to turn founder instincts into a repeatable pipeline engine. Guest: Javier Lozano, Fractional CMO & GTM Leader -- Found...

Send us Fan Mail Guest: David Gabriel, VP of Marketing at Rhumbix -- AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin Ex...

Send us Fan Mail How SaaS CEOs Should Navigate AI-Native, AI-Augmented, and Bolt-On AI Strategies to Protect Revenue and Reduce Churn Guest:...

Send us Fan Mail Why SaaS companies stall at $10M, how execution breaks down, and what founders must change to scale -- Guest: Mark Abbott,...

Send us Fan Mail Guest: Lara Shackelford, SVP of Growth Marketing at iCapital -- Most SaaS companies are investing heavily in AI, yet many s...

Send us Fan Mail Guest: Kevin Jacobson, CEO at Foxen -- Most SaaS companies try to scale by adding headcount and channels. Foxen scaled by t...

Send us Fan Mail Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell....

Send us Fan Mail Guest: David Karandish, Founder & CEO of Capacity -- Most SaaS companies don’t fail because the technology is bad. They fai...

Send us Fan Mail Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures -- The biggest threat to early-stage SaaS...

Send us Fan Mail Guest: Mark Walker, CEO at Nue.io -- SaaS pricing isn’t breaking because of AI — it’s breaking because most revenue systems...

Send us Fan Mail Guest: Brent Adamson, Co-Author of The Framemaking Sale & Co-Founder of A to B Insight SaaS sales teams obsess over beating...

Send us Fan Mail Guest: Melanie Nabar, Vice President at Volition Capital -- SaaS founders often see only two funding paths—venture or priva...

Send us Fan Mail Guest: Rob Belcher, Managing Director at SaaS Capital -- SaaS founders often think equity is the only path to growth—but gi...
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