
Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs
May 1, 2026 - 26:35
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Send us Fan Mail Guest: Jon Miller, Co-Founder & CEO of a Stealth AI Startup -- Jon Miller, co-founder of Marketo and former CMO of Demandbase, argues that B2B marketing’s traditional playbook—built on predictable demand...
Ep. 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook is an episode from SaaS Backwards - Reverse Engineering SaaS Success by Ken Lempit. Send us Fan Mail Guest: Jon Miller, Co-Founder & CEO of a Stealth AI Startu...
This episode belongs to SaaS Backwards - Reverse Engineering SaaS Success.
Use the player on this page to stream the episode online.
Published Feb 7, 2025, 29:18 long, audio available.
You can listen to Ep. 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook online on Radio and Podcast. Open the player on this page to stream the available audio.
Ep. 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook is an episode from SaaS Backwards - Reverse Engineering SaaS Success by Ken Lempit.
This episode is 29:18 long.
This episode was published on Feb 7, 2025.
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