Public relations and sponsorship

This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship as a communications tool than PR. You are encouraged to be more aware of sponsorship and critically the reasons for a company sponsoring their chosen event/TV programme etc. What are the links; where is the mutual benefit; what criticisms do they have? Think for example if there is a relationship between the organisations in the partnership? Mention is made of TESCO and 'Race for Life' . You might want to identify a company and write a short briefing note to the directors setting out when they should sponsor a particular event/TV programme etc.

You can listen to Public relations and sponsorship online on Radio and Podcast. Open the player on this page to stream the available audio.

Public relations and sponsorship is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 3:33 long.

This episode was published on Jan 12, 2009.

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