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The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles...
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation...
This is an interesting Podcast in the sense that the interviewee, Nicola Shann was able to illustrate the effectiveness of exhibitions as a...
This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made that training m...
As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promot...
The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising and media. Also, by...
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strate...
By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as par...
While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against competitors and in t...
This Podcast brings the concept of pricing firmly into the realms of current economic conditions. It illustrates that in uncertain times the...
Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industry...
This Podcast focuses on the debate between formal and informal planning, in order to take a different approach to the textbooks, which focus...
This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship...
This Podcasts is a practical illustration of the application of Product life Cycle theory (PLC). You can take the Jaguar example as the basi...
The focus of this Podcast is on the importance of branding to the building of a product and how the brand communicates product attributes an...
This Podcast features Dr Fiona Cheetham whose research interests are in the social/cultural aspects of consumer behaviour and two third year...
The theme of this Podcast is a discussion on how closely theory is to practice. The first part features an interview with Professor Andrew N...
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the...
Another podcast with Bill Daring who works in the e-Marketing business. Bill provides an insight into how e-Marketing has evolved since he s...
This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. People tend to...
This is a Podcast with Bill Daring an experienced b2b marketer. He is very good at illustrating the importance of understanding the buying b...
The textbook focuses on the characteristics of services and how companies to deliver addition value through service, therefore creating adde...
Paul considers International Marketing
Paul considers Marketing Segmentation
Paul considers the European Marketing Environment
Paul introduces himself and explains the reasoning behind the podcasts and what the student will get out of them.