Pricing strategies

While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against competitors and in the context of corporate objectives the listener is encouraged to consider how external factors can have a major impact on pricing. While organisations may have a clear set of objectives, prevailing conditions can have a major impact on the organisations ability to meet objectives therefore illustrating that theory while having a place cannot always be carried through into practice.

You can listen to Pricing strategies online on Radio and Podcast. Open the player on this page to stream the available audio.

Pricing strategies is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 3:19 long.

This episode was published on Oct 19, 2009.

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