Marketing channels and logistics

By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the integrated marketing mix. The theme of the strategic importance of distribution is carried over into the identification of some of the factors that determine distribution channels. Also identified is the difference between distribution and logistics.

You can listen to Marketing channels and logistics online on Radio and Podcast. Open the player on this page to stream the available audio.

Marketing channels and logistics is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 8:17 long.

This episode was published on Oct 19, 2009.

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