Strategic Marketing
Oct 19, 2009 - 10:26
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Radio and PodcastLive Radio & PodcastsBy noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the integrated marketing mix. The theme of the strategic importance of dist...
Marketing channels and logistics is an episode from Pearson Education Marketing Podcasts by Pearson Education. By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level...
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Published Oct 19, 2009, 8:17 long, audio available.
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