Pricing, context and concepts

This Podcast brings the concept of pricing firmly into the realms of current economic conditions. It illustrates that in uncertain times the context in which pricing decisions are made are subject to circumstances that are beyond the control of business. Examples are given from the Podcasters personal experience and links are made to the current situation many firms are facing. The Podcasts objective is to make pricing relevant so that you can contextualise it in the light of current economic conditions. Think about how other MACRO factors might impact on pricing decisions.

You can listen to Pricing, context and concepts online on Radio and Podcast. Open the player on this page to stream the available audio.

Pricing, context and concepts is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 6:06 long.

This episode was published on Oct 19, 2009.

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