Integrated marketing communication

By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix

You can listen to Integrated marketing communication online on Radio and Podcast. Open the player on this page to stream the available audio.

Integrated marketing communication is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 2:53 long.

This episode was published on Oct 19, 2009.

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