Strategic Marketing
Oct 19, 2009 - 10:26
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Integrated marketing communication
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points ma...
About This Episode
Integrated marketing communication is an episode from Pearson Education Marketing Podcasts by Pearson Education. By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at...
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This episode belongs to Pearson Education Marketing Podcasts.
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Episode Details
Published Oct 19, 2009, 2:53 long, audio available.
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