
Strategic Marketing
Oct 19, 2009 - 10:26
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This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made that training manuals and textbook theory does not necessarily work and that sometimes gut inst...
Personal selling and sales management is an episode from Pearson Education Marketing Podcasts by Pearson Education. This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made...
This episode belongs to Pearson Education Marketing Podcasts.
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Published Oct 19, 2009, 8:40 long, audio available.