Strategic Marketing
Oct 19, 2009 - 10:26
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Product management
This Podcasts is a practical illustration of the application of Product life Cycle theory (PLC). You can take the Jaguar example as the basis of your understanding of product management through the life cycle but with th...
About This Episode
Product management is an episode from Pearson Education Marketing Podcasts by Pearson Education. This Podcasts is a practical illustration of the application of Product life Cycle theory (PLC). You can take the Jaguar example as the basis o...
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This episode belongs to Pearson Education Marketing Podcasts.
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Episode Details
Published Dec 15, 2008, 3:18 long, audio available.
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