New product development

Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industry adheres to the process. The Podcast features an interview with the Brand Innovation Manager from Warburton's who has experience of product development from working for a number of organisations. He is therefore in a strong position to offer a critique of the textbook view of NPD, which he does. The interview is a good example of how theory tends to differ from practice in the real world of work.

You can listen to New product development online on Radio and Podcast. Open the player on this page to stream the available audio.

New product development is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 10:24 long.

This episode was published on Jan 26, 2009.

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