Strategic Marketing
Oct 19, 2009 - 10:26
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New product development
Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industry adheres to the process. The Podcast features an interview with the Brand Innovat...
About This Episode
New product development is an episode from Pearson Education Marketing Podcasts by Pearson Education. Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industr...
Podcast
This episode belongs to Pearson Education Marketing Podcasts.
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Episode Details
Published Jan 26, 2009, 10:24 long, audio available.
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