Marketing planning, management and control

This Podcast focuses on the debate between formal and informal planning, in order to take a different approach to the textbooks, which focus on formal planning. It is particularly relevant in the context of the current ever-changing business environment, particularly relevant in panic times such as with the credit crunch where management is 'on the hoof'. While textbook planning embraces the idea of control and the possibility of unexpected eventualities, in practice as the Podcast infers many managers find it difficult to deviate from plan until, as was the case with the credit crunch, it was too late. This Podcast refers to some of the issues discussed in the Marketing Dynamics podcast when analysis of the MACRO environment was discussed.

You can listen to Marketing planning, management and control online on Radio and Podcast. Open the player on this page to stream the available audio.

Marketing planning, management and control is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 4:08 long.

This episode was published on Jan 19, 2009.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Pearson Education Marketing Podcasts when more episodes are available from the podcast feed.