Marketing information and research

This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. People tend to be aware of sources of secondary data but not how to use it and importantly the contribution it makes to primary data collection. The two practitioners interviewed are from both consumer and business marketing and illustrate how they gathered data from a variety of sources, analysed it to aid their decision-making.

You can listen to Marketing information and research online on Radio and Podcast. Open the player on this page to stream the available audio.

Marketing information and research is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 8:11 long.

This episode was published on Nov 3, 2008.

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