Strategic Marketing
Oct 19, 2009 - 10:26
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Marketing information and research
This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. People tend to be aware of sources of secondary data but not how to use it and importantly the...
About This Episode
Marketing information and research is an episode from Pearson Education Marketing Podcasts by Pearson Education. This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. P...
Podcast
This episode belongs to Pearson Education Marketing Podcasts.
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Episode Details
Published Nov 3, 2008, 8:11 long, audio available.
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