Strategic Marketing
Oct 19, 2009 - 10:26
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Marketing Dynamics
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they...
About This Episode
Marketing Dynamics is an episode from Pearson Education Marketing Podcasts by Pearson Education. This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the ne...
Podcast
This episode belongs to Pearson Education Marketing Podcasts.
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Episode Details
Published Nov 17, 2008, 12:57 long, audio available.
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