E-marketing and new media

Another podcast with Bill Daring who works in the e-Marketing business. Bill provides an insight into how e-Marketing has evolved since he started his business in 1995. He explains how Web 2.0 is a step beyond the opriginal web (Web 1) and explores the potential it opens for marketers, particularly in terms of building relationships with customers. He also explains how his company offer the new media to businesses along with examples from other companies.

You can listen to E-marketing and new media online on Radio and Podcast. Open the player on this page to stream the available audio.

E-marketing and new media is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 12:47 long.

This episode was published on Nov 10, 2008.

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