Strategic Marketing
Oct 19, 2009 - 10:26
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Radio and PodcastLive Radio & PodcastsThe focus of this Podcast is on the importance of branding to the building of a product and how the brand communicates product attributes and by implication how we almost come to expect certain brand values when we buy i...
Anatomy of a product is an episode from Pearson Education Marketing Podcasts by Pearson Education. The focus of this Podcast is on the importance of branding to the building of a product and how the brand communicates product attributes and...
This episode belongs to Pearson Education Marketing Podcasts.
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Published Dec 8, 2008, 5:48 long, audio available.
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