Anatomy of a product

The focus of this Podcast is on the importance of branding to the building of a product and how the brand communicates product attributes and by implication how we almost come to expect certain brand values when we buy into the brand. These discussions should lead to the notion of the potential product and how the brand has the possibility to develop the core product towards the potential product. However to achieve this the product/service needs to be continually developed a topic that is discussed in the previous E-marketing and new media podcast. In other words the product service cannot stand still if it wants to retain its position in the marketplace. It is suggested that tutors develop this theme with students to encourage them to think of their own examples of how they buy into the brand and its values and how that must add value to the product/service and ultimately increase profitability.

You can listen to Anatomy of a product online on Radio and Podcast. Open the player on this page to stream the available audio.

Anatomy of a product is an episode from Pearson Education Marketing Podcasts by Pearson Education.

This episode is 5:48 long.

This episode was published on Dec 8, 2008.

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