Why Random DIY Recruitment Tactics Don’t Work - ep 261

By month four of advertising, most vet clinics and their teams are exhausted. Posting everywhere didn’t work. Rewriting didn’t work. Spending more didn’t work. So you start trying random things. A Facebook post. Asking your team to share. Updating your careers page. Boosting something for $50… maybe $100. Because something has to (read: needs to!) stick. In this episode of Veterinary Voices, Julie South unpacks what really happens around week fourteen of the recruitment cycle—when clinics move into DIY mode and start layering scattered tactics on top of a system that’s already failing. The problem isn’t effort . It’s infrastructure . Social posts disappear. Website updates sit buried. Shared job ads still look like unknown clinics making familiar claims. These tactics create bursts of visibility—but they don’t build recognition. This episode contrasts the clinic pushing water uphill with random activity… and the clinic that built permanent culture story centre infrastructure months earlier—so when they advertise, they’re not starting from scratch. Stay to the end for one direct question about how many tactics you’ve tried that went nowhere. In This Episode 00:00 – Introduction: Month four and the shift to random tactics 01:12 – Social posts, staff shares, website updates 02:19 – The “maybe something will stick” phase 03:58 – Why your website isn’t designed for recruitment recognition 04:44 – Why staff sharing helps—but can’t replace recognition 05:29 – Buried posts and disappearing visibility 06:20 – Using the wrong tools for the job 07:15 – The clinic with permanent culture story centre infrastructure 08:15 – Why month four doesn’t have to become month five 09:28 – The question about pushing water uphill About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with forward-thinking veterinary clinics that want to move beyond reactive job advertising and random tactics by building permanent recruitment infrastructure—so when they need to hire, they’re not starting from cold. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

You can listen to Why Random DIY Recruitment Tactics Don’t Work - ep 261 online on Radio and Podcast. Open the player on this page to stream the available audio.

Why Random DIY Recruitment Tactics Don’t Work - ep 261 is an episode from Paws Claws & Wet Noses | Veterinary Podcast by Julie South | Veterinary Recruitment Marketing Strategist.

This episode is 10:27 long.

This episode was published on Mar 3, 2026.

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