Your Job Ad Says “Supportive Team”. Why Should Someone Believe It? 294
Your job ad promises a supportive team. But what could a vet or nurse find online that gives them a reason to believe you? For a new grad co...
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Paws Claws & Wet Noses | Veterinary Podcast
For veterinary professionals (veterinarians and veterinary nurses + veterinary support staff) working or wanting to work in New Zealand. This podcast helps veterinarians | businesses | jobs...
Episodes
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Could Your Clinic’s Everyday Reality Be Why Someone Wants to Apply to Your Job Ad? - 293
“Great lifestyle location” might help a vet or nurse imagine their weekends. But what could they look forward to on the days they’re working...
What Your Clinic Takes for Granted Could Be Why Someone Applies - ep. 292
What your team takes for granted could be why someone applies. Something that feels completely routine inside your clinic may be exactly wha...
Does Your Vet Clinic’s Job Ad Sound Like Your Team—or Marketing? ep291
If you removed your clinic’s name and logo from your job ad, would your own team recognise themselves—or could the same words belong to almo...
What Your Clinic Lets Slide: Why Vets See Your Job Ad and Still Don’t Apply - 290
Your clinic says it values learning. Then a new grad asks a senior vet for help and gets a sigh, an eye roll and: “Didn’t they teach you tha...
Why "We Work as a Team” Tells Vets and Nurses Almost Diddly Squat - ep. 289
Almost every veterinary clinic says, “We work as a team.” But that tells vets and nurses almost diddly squat about how the team actually wor...
The Harder Your Clinic Is to Understand, the Easier It Is to Keep Scrolling — 288
A vet or nurse may begin researching your clinic months before you advertise a vacancy. They’re not necessarily ready to apply—but they may...
Your Clinic Says “Respect.” What Happens When a Client Starts Shouting? - ep 287
A client begins shouting at someone on reception. A colleague steps between them, and the clinic leader backs the team by respectfully endin...
Your Job Ad Says 'Supportive Team.' But Who Are They? - ep 286
Your Job Ad Says "Supportive Team." But Who Are They? A new grad dreading her first large bitch spay asks a senior vet to be on hand. The se...
The Cake Problem: Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention - ep 285
"The Cake Problem": Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention Every Thursday, one vet bakes a cake for the...
The Message vs The Moment: Why 'Small, Hardworking, Friendly Team' Doesn't Work - 284
The R in REAL+CULTURE+STORY: Why "Great Team" Job Ads Don't Work One letter. One question every vet clinic job ad needs to answer: is what y...
What Every "Vet Clinic Job Ad" Elephant Has In Common - ep 283
What Every "Vet Clinic Job Ad" Elephant Has In Common Eight weeks. Seven elephants. One pattern. In the series finale of The Elephant In The...
Corporate or independent — does your job ad say? - ep. 282
Everyone in veterinary has an opinion about corporate versus independent ownership. Strong ones, in both directions. But almost nobody says...
The New Grad Experience — What's Promised vs What's Real - 281
Some vets and nurses leave the profession far too soon. You probably know of at least one yourself. In this sixth episode of The Elephant In...
Competitive Remuneration - two job ad words that say nothing - 280
What's the single most important thing vets and nurses need to see in a job ad? Research says it's pay. By a country mile. And yet most vet...
After Hours - What The Job Ad Never Says - 279
If you're responsible for hiring at your vet clinic, do you have dread words? Words you know you have to include in the job ad, but the mome...
The skills shortage is real. But it's not why your ad isn't working - the elephant in the room - ep. 278
The skills shortage is real. But it's not why your ad isn't working - the elephant in the room - ep. 278 Two clinics. Same town. Same skills...
Why your job ad gets views but not applications - The Elephant in the Room - ep. 277
If you've ever looked at your job ad dashboard and wondered why the views are high and the applications aren't — this episode is about one o...
The reputation that travels everywhere except the job ad - ep. 276
There's a clinic not too far from you right now that everyone in the profession knows about. The vets know. The nurses know. The locums know...
The good stuff your job ad never gets to say - ep 275
Most clinics have their most honest conversation about culture when someone's leaving. The vet or nurse is in their last week, and suddenly...