“We’ve Tried Social Media” — Why It Doesn’t Lead to Applications - Getting Beyond Recruitment Stuck - 268

“We’ve tried social media. It didn’t work.” It’s something Julie South hears often from clinics that have already put time and effort into posting, sharing, and trying to build some form of presence online. In this episode of Veterinary Voices, she continues the Where Vet Clinics Get Stuck series by looking at why social media so often disappoints — even when clinics are doing what they’ve been told to do. Posting regularly. Sharing updates. Trying to show a bit of team life. Because the issue isn’t usually effort. It’s what that effort is being asked to do. A vet or nurse doesn’t decide to apply because of a post in isolation. They’re trying to answer a bigger question. And when they go looking for that answer, what they find — or don’t find — matters far more than the post that first caught their attention. This episode looks at four distinct reasons social media keeps falling short — from what candidates actually see, to how algorithms filter content, to why disconnected posts don’t build trust over time, and why many clinics are investing effort into the wrong platform entirely. Stay to the end for a question about what your social media activity is really being asked to do. In This Episode 00:57 – “We’ve tried social media. It didn’t work” 01:57 – The first problem: what vets and nurses actually find 03:54 – The second problem: algorithm filtering and reach 05:43 – The third problem: sound bites vs serial stories 06:26 – The fourth problem: platform (Facebook vs LinkedIn) 07:34 – What clinics can and can’t control 08:20 – A question about what people find when they look you up Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

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“We’ve Tried Social Media” — Why It Doesn’t Lead to Applications - Getting Beyond Recruitment Stuck - 268 is an episode from Paws Claws & Wet Noses | Veterinary Podcast by Julie South | Veterinary Recruitment Marketing Strategist.

This episode is 9:39 long.

This episode was published on Apr 21, 2026.

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