The nudge that persuaded Aussies to stop speeding

How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do. Being an applied behavioural scientist, he tackled this challenge in a novel way. Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick. --- Watch the bonus episode: Adam’s agency: Adam’s books: Sign up for my newsletter: Connect on LinkedIn: Watch Nudge on YouTube: --- Today’s sources: Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow. Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House. Sutherland, S. (1992). Irrationality: The enemy within. Constable.

You can listen to The nudge that persuaded Aussies to stop speeding online on Radio and Podcast. Open the player on this page to stream the available audio.

The nudge that persuaded Aussies to stop speeding is an episode from Nudge - Marketing Science Podcast by Phill Agnew.

This episode is 20:44 long.

This episode was published on Dec 22, 2025.

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