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Enhanced Games: Did the $320m marketing stunt backfire?
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell...
About This Episode
Enhanced Games: Did the $320m marketing stunt backfire? is an episode from Nudge - Marketing Science Podcast by Phill Agnew. The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing dru...
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Episode Details
Published Jun 1, 2026, 28:15 long, audio available.
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Questions About This Episode
What is Enhanced Games: Did the $320m marketing stunt backfire? about?
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell those same drugs to the masses. It’s arguably the biggest marketing stunt of the year so far, and today on Nudge I reveal the psychology behind it. Did the Enhanced Games succeed? Listen to find out. --- Unlock the Nudge Vaults:
Where can I listen to Enhanced Games: Did the $320m marketing stunt backfire??
You can listen to Enhanced Games: Did the $320m marketing stunt backfire? online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Enhanced Games: Did the $320m marketing stunt backfire? from?
Enhanced Games: Did the $320m marketing stunt backfire? is an episode from Nudge - Marketing Science Podcast by Phill Agnew.
How long is this episode?
This episode is 28:15 long.
When was this episode published?
This episode was published on Jun 1, 2026.
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Are there related episodes from Nudge - Marketing Science Podcast?
Yes. This page shows related episodes from Nudge - Marketing Science Podcast when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Enhanced Games: Did the $320m marketing stunt backfire??
You can listen to Enhanced Games: Did the $320m marketing stunt backfire? on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Enhanced Games: Did the $320m marketing stunt backfire? is from Nudge - Marketing Science Podcast by Phill Agnew.
What are the episode details?
Published Jun 1, 2026 and 28:15 long