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Enhanced Games: Did the $320m marketing stunt backfire? artwork
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Enhanced Games: Did the $320m marketing stunt backfire?

Nudge - Marketing Science Podcast by Phill Agnew

Jun 1, 202628:15Business

The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell...

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