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Enhanced Games: Did the $320m marketing stunt backfire?

Nudge - Marketing Science Podcast by Phill Agnew

Jun 1, 202628:15Business

The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell...

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Enhanced Games: Did the $320m marketing stunt backfire? is an episode from Nudge - Marketing Science Podcast by Phill Agnew. The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing dru...

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Published Jun 1, 2026, 28:15 long, audio available.

Enhanced Games: Did the $320m marketing stunt backfire?

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