Why willpower alone doesn’t work
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice enti...
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Nudge - Marketing Science Podcast
Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still i...
Nudge - Marketing Science Podcast Podcast Guide
Listen to Nudge - Marketing Science Podcast, a Business podcast by Phill Agnew. Stream 291 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
20 of 291 episodesProf Wiseman: “This is how you spot a liar”
Warning, you’ll hear a lie in this episode. You won’t be told it's a lie. And 29% of those who listen probably won’t spot the lie. But if yo...
Nir Eyal “Why These £39 Placebo Pills Actually Work”
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal ex...
What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology
Professor Richard Wiseman wanted to discover the world’s #1 chat-up line. But in doing so, he discovered several secrets behind human psycho...
Learn psychological pricing in 24 minutes
I get a lot of questions about pricing. Should I start with our most expensive item first? Should I use precise prices instead of rounded on...
Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel igno...
How this fraudster sold fake Scottish tea to the rich & famous
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show. Radi...
Will Guidara: “Here’s how I built the world’s #1 restaurant"
Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just f...
Can this “magic” number change your behaviour?
Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products?...
Are we all just status-seeking monkeys?
Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It’s th...
“These two words increased sales by 18%.” Robert Cialdini
16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service...
When you can’t stop seeing the thing you’ve just discovered
I watched Home Alone and suddenly started hearing the theme tune everywhere. I thought I was going insane. But Tom Bowden-Green and Luan Wis...
The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
HelloFresh is one of the fastest-growing companies of the past 20 years. And it’s down to one, relatively simple behavioural science tactic....
Real-world examples of cognitive biases
Most of us are completely oblivious to the cognitive biases that dictate how we live our lives. Today, with Tom Bowden-Green and Luan Wise,...
“This common pricing strategy is completely wrong!” Robert Cialdini
“Say you’ve calculated your price and it comes out at £120,121. Most would round it down to £120,000. That’s completely wrong.” That’s what...
Robert Cialdini: “This study on 6,700 websites proved my principle!”
This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for...
The Secret Behind KFC’s Success
KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowe...
Why is it so hard to say no?
In 1963, the Milgram experiments revealed something unsettling. Most people kept administering what they believed were painful electric shoc...
The top 9 tips from 55 Nudge episodes in 2025
In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton,...
The nudge that persuaded Aussies to stop speeding
How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do. Being an applied behaviour...
Questions About Nudge - Marketing Science Podcast
Where can I listen to Nudge - Marketing Science Podcast episodes?
You can listen to Nudge - Marketing Science Podcast episodes online on Radio and Podcast. Open an episode and the site player will stream the available audio.
What is Nudge - Marketing Science Podcast about?
Nudge - Marketing Science Podcast is listed as a Business show. The show language is listed as English.
How many Nudge - Marketing Science Podcast episodes are listed?
This page lists 291 episodes for Nudge - Marketing Science Podcast. More episodes are available from the View more button when the list continues.
Quick Answers About Nudge - Marketing Science Podcast
Where can I listen to Nudge - Marketing Science Podcast?
You can listen to Nudge - Marketing Science Podcast episodes on this page by opening an episode and using the site player.
What type of podcast is Nudge - Marketing Science Podcast?
Nudge - Marketing Science Podcast is listed as a Business show by Phill Agnew.
How many episodes are available?
This page lists 291 episodes for Nudge - Marketing Science Podcast where feed data is available.