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Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still i...
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice enti...
Warning, you’ll hear a lie in this episode. You won’t be told it's a lie. And 29% of those who listen probably won’t spot the lie. But if yo...
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal ex...
Professor Richard Wiseman wanted to discover the world’s #1 chat-up line. But in doing so, he discovered several secrets behind human psycho...
I get a lot of questions about pricing. Should I start with our most expensive item first? Should I use precise prices instead of rounded on...
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel igno...
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show. Radi...
Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just f...
Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products?...
Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It’s th...
16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service...
I watched Home Alone and suddenly started hearing the theme tune everywhere. I thought I was going insane. But Tom Bowden-Green and Luan Wis...
HelloFresh is one of the fastest-growing companies of the past 20 years. And it’s down to one, relatively simple behavioural science tactic....
Most of us are completely oblivious to the cognitive biases that dictate how we live our lives. Today, with Tom Bowden-Green and Luan Wise,...
“Say you’ve calculated your price and it comes out at £120,121. Most would round it down to £120,000. That’s completely wrong.” That’s what...
This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for...
KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowe...
In 1963, the Milgram experiments revealed something unsettling. Most people kept administering what they believed were painful electric shoc...
In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton,...
How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do. Being an applied behaviour...
Seriously. Don’t listen to this episode. Whatever you do. Don’t. Press. Play. (Warning: this episode contains explicit language.) --- Adam’s...
2 out of 3 internet users in the USA pay for Prime. Yet, most of them are irrationally loyal. They feel like the subscription provides more...
His book Influence sold 5 million times. He’s known as the Godfather of Influence. He’s arguably the best-known behavioural science practiti...
It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of it. So, how did Aperol Spritz become the world’s dr...
My guest on today’s episode of Nudge has spent decades studying leaders. I asked Prof. Adam Galinsky to share his top five (evidence-backed)...
In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart...
Are inspiring leaders born or are they made? That’s what Adam Galinsky, the Columbia Business School professor, has spent the past two decad...
Britain’s most popular pint has a major flaw. It takes 2 minutes to pour. This should put people off. Most of us don’t love waiting at the b...
Five Guys was the fastest-growing fast food chain in the world. And that’s partly due to one clever bit of menu psychology. Today on Nudge,...
In 2020, the UK government told its citizens not to meet in groups of more than two. Despite this rule, the UK government were caught holdin...
Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change,...
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers dr...
Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the mo...
Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Coli...
Most people prefer AI art until they know it’s AI-generated. Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why. ---...
What determines who you vote for? You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth. But researc...
Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a hel...
I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern politica...
A few weeks back I debunked five studies on priming. But did I get it wrong? Today’s guest on Nudge thinks I missed something. Tune in to he...
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days....
Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with horm...
97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psyc...
How would you encourage sustainable behaviour? You might assume logical messages work best. Stuff like “the average three-hour flight create...
Super Mario Bros is 40 years old. It’s an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it’s incredibl...
Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide...
It’s a psychological principle that helped end South African apartheid. It reversed the Pope’s declining popularity. It reduced university s...
I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahnema...
Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time”. But you probably don’t know that just 12 month...
Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a behavioural s...
I gave this marketing expert one hour to create an unforgettable ad. I showed his ad to 30 Brits and measured exactly how memorable it was....