Katy Milkman: Learn how to change habits in 39 minutes
World-leading behaviour change expert Katy Milkman details how to change your habits. --- Become an FSB member: https://get.fsb.org.uk/nudge...
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Nudge - Marketing Science Podcast
Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still i...
Nudge - Marketing Science Podcast Podcast Guide
Listen to Nudge - Marketing Science Podcast, a Business podcast by Phill Agnew. Stream 299 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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20 of 299 episodesWere the 2018 Gatwick drones real?
In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport. All flights were grounded...
Do broken windows cause crime?
The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true? Today, with t...
“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explai...
Enhanced Games: Did the $320m marketing stunt backfire?
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes wou...
What makes a good logo?
In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new l...
How peer pressure built a $5 billion fitness revolution
In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts. That's how far people will go to look fit on...
Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. --- Richard’s book Quirkology...
Why willpower alone doesn’t work
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice enti...
Prof Wiseman: “This is how you spot a liar”
Warning, you’ll hear a lie in this episode. You won’t be told it's a lie. And 29% of those who listen probably won’t spot the lie. But if yo...
Nir Eyal “Why These £39 Placebo Pills Actually Work”
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal ex...
What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology
Professor Richard Wiseman wanted to discover the world’s #1 chat-up line. But in doing so, he discovered several secrets behind human psycho...
Learn psychological pricing in 24 minutes
I get a lot of questions about pricing. Should I start with our most expensive item first? Should I use precise prices instead of rounded on...
Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel igno...
How this fraudster sold fake Scottish tea to the rich & famous
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show. Radi...
Will Guidara: “Here’s how I built the world’s #1 restaurant"
Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just f...
Can this “magic” number change your behaviour?
Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products?...
Are we all just status-seeking monkeys?
Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It’s th...
“These two words increased sales by 18%.” Robert Cialdini
16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service...
When you can’t stop seeing the thing you’ve just discovered
I watched Home Alone and suddenly started hearing the theme tune everywhere. I thought I was going insane. But Tom Bowden-Green and Luan Wis...