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Nir Eyal “Why These £39 Placebo Pills Actually Work”
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal explains the remarkable science behind why placebos work. --- Listen to the bonus...
About This Episode
Nir Eyal “Why These £39 Placebo Pills Actually Work” is an episode from Nudge - Marketing Science Podcast by Phill Agnew. There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five sta...
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Published Apr 20, 2026, 29:54 long, audio available.
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