
Why fear won’t always persuade
Aug 3, 2026 - 27:36
Radio and PodcastLive Radio & Podcasts
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today...
How these two marketers manipulate your music taste is an episode from Nudge - Marketing Science Podcast by Phill Agnew. In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-...
This episode belongs to Nudge - Marketing Science Podcast.
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Published Jul 27, 2026, 30:41 long, audio available.