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How these two marketers manipulate your music taste

Nudge - Marketing Science Podcast by Phill Agnew

Jul 27, 202630:41Business

In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today...

About This Episode

How these two marketers manipulate your music taste is an episode from Nudge - Marketing Science Podcast by Phill Agnew. In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-...

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This episode belongs to Nudge - Marketing Science Podcast.

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Episode Details

Published Jul 27, 2026, 30:41 long, audio available.