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Why willpower alone doesn’t work
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice entirely. Today, Owain Service, co-founder of the Behavioural Insights Team and CEO...
About This Episode
Why willpower alone doesn’t work is an episode from Nudge - Marketing Science Podcast by Phill Agnew. Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice en...
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Published May 4, 2026, 25:14 long, audio available.
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