The NeuroStrategy™ Behind Buyer Behavior with Jake Stahl

In this episode of Make It Happen Mondays , John Barrows sits down with Jake Stahl , a former top-tier sales trainer turned psychological strategist and the creator of NeuroStrategy™ —a groundbreaking approach that merges psychology, instructional design, and neuroscience to transform how companies train, sell, and scale. As the founder and CEO of Orchestraight , Jake has reimagined the sales enablement process through a psychological lens, revealing what really drives human decision-making. In this conversation, he and John explore how sales reps can better connect, communicate, and build trust by understanding the subconscious factors that influence every deal. They dive into topics like neuro-linguistic programming , instructional design , and the science behind engagement , unpacking how these tools can elevate your entire sales process—from first touch to closed won.If you’re tired of generic tactics and want to understand the deeper why behind successful selling, this episode delivers insight, science, and practical frameworks to sharpen your edge. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit and let’s Make It Happen together! Connect with John on LinkedIn: Connect with John on IG: Check out John's Membership: Join John's Newsletter: Connect with Jake on LinkedIn: Check out Jake's Website: Connect with Jake on IG: Get Jake's Book "Own the Room" Here: Check out the Own the Room Podcast with Jake Stahl Here:

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The NeuroStrategy™ Behind Buyer Behavior with Jake Stahl is an episode from Make It Happen Mondays - B2B Sales Talk with John Barrows by John Barrows.

This episode is 01:04:00 long.

This episode was published on Jan 26, 2026.

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