My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755)

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- This episode is also available in video format on Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans. From data-driven personalisation and AI-powered recommendations to winning back customers and breaking down organisational silos, Locky reveals the secrets to delivering real impact. Learn why progress over perfection, simplicity, and measurable value are key to lasting loyalty. Hosted by Carly Neubauer Show Notes: 1) Locky Wright 2) My RYOBI 3) TLDR - Article Recommendation 4) This is Marketing - Book Recommendation

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My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755) is an episode from Let's Talk Loyalty by Paula Thomas.

This episode is 34:17 long.

This episode was published on Mar 19, 2026.

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