Best of the Back Catalogue British Gas Rewards: Building Loyalty with Simplicity & Impact (#764)

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- This Best of the Back Catalogue episode revisits the story of an award-winning UK loyalty programme from British Gas, created to drive real customer appreciation in a highly regulated and competitive market. Featuring insights from Charlie Hills from Mando and Cathryn (Lewis) Lodwidge , Former Head of Customer Marketing at British Gas we explore how British Gas Rewards moved away from complexity to deliver simplicity, exclusivity, and measurable impact—successfully reducing churn and increasing NPS across millions of customers. A powerful reminder that with the right vision, data, and leadership support, loyalty programmes can be built at speed and scale while delivering meaningful customer value. Show Notes: 1) Cathryn (Lewis) Lodwidge 2) British Gas Rewards 3) British Gas 4) : British Gas Rewards - Award Winning Loyalty Programme

You can listen to Best of the Back Catalogue British Gas Rewards: Building Loyalty with Simplicity & Impact (#764) online on Radio and Podcast. Open the player on this page to stream the available audio.

Best of the Back Catalogue British Gas Rewards: Building Loyalty with Simplicity & Impact (#764) is an episode from Let's Talk Loyalty by Paula Thomas.

This episode is 52:50 long.

This episode was published on Apr 21, 2026.

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