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Let's Talk Loyalty

Paula Thomas

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from lo...

Episodes

20 of 811 episodes

Supercheap Auto Club: Transforming Loyalty for 5 Million Members (#810)

Fiona Clifford , Member Engagement and Marketing Manager at Supercheap Auto, joins Carly Neubauer to share how the Supercheap Auto Club tran...

26:44Oct 29, 2026

The Importance of Loyalty To A World-Leading CMO - Spur Corporation (#809)

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI...

44:23Oct 22, 2026

Canningvale: Building More Valuable Loyalty (#808)

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI...

38:43Oct 15, 2026

TrueLoyal: Building Loyalty That Creates Incremental Value (#807)

What does it take to build a loyalty strategy that delivers more than points, discounts and transactions? Bridget Blaise-Shamai speaks with...

57:31Oct 8, 2026

Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI...

52:23Oct 1, 2026

Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI...

54:09Sep 24, 2026

Ahold Delhaize USA: Rethinking Loyalty in the Age of Personalisation & AI (#804)

This episode is sponsored by Epsilon. Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform opti...

32:15Sep 17, 2026

Epsilon: Beyond Points — Why Loyalty Must Become a Long-Term Business Strategy (#803)

This episode is sponsored by Epsilon. Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform opti...

40:16Sep 10, 2026

Baker’s Delight: The Recipe for Emotional Loyalty (#802)

This episode is sponsored by Epsilon. Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform opti...

41:03Sep 3, 2026

Inside Vinted's CRM Strategy with Timothy Lange (#801)

This episode is sponsored by Epsilon. Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform opti...

44:09Aug 27, 2026

Trust, Not Technology: Alice Sesay Pope on Leading AI Transformation That Customers—and Employees—Actually Believe In (#800)

This episode is sponsored by Epsilon. Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform opti...

45:47Aug 25, 2026

Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)

This episode is sponsored by Epsilon. Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform opti...

41:52Aug 20, 2026

Best of the Back Catalogue 2020: Paul Smitton on Asia Miles, Innovation & the Future of Airline Loyalty (#798)

As part of our Best of the Back Catalogue, we’re revisiting a fascinating conversation with Paul Smitton , now President, International and...

51:12Aug 18, 2026

Dave Canty: Celebrating One of our Industry's Most Respected Leaders (#797)

Dave Canty needs minimal introduction to the world of loyalty. He is the 2026 International Loyalty Personality of the Year, and this interv...

43:00Aug 13, 2026

Best of the Back Catalogue 2020: Vodacom South Africa Launches Vodabucks (#796)

This episode from our Best of The Back Catalogue explores how Vodacom South Africa launched Vodabucks back in 2020, an innovative loyalty pr...

44:26Aug 11, 2026

Audience Rewards: Transforming Broadway Loyalty Through Fan Engagement (#795)

In this episode, we bring Audience Rewards President Katie Dalton to center stage. Katie leads the ongoing development and operation of Audi...

41:11Aug 6, 2026

Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?(#794)

In this Best of the Back Catalogue episode, former Yuu Rewards COO Mark Sage shares the story behind building one of Hong Kong's most succes...

40:51Aug 4, 2026

7-Eleven: Loyalty, AI & Redefining Convenience for the Next 100 Years (#793)

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV . In this episode, Nyeleti...

46:34Jul 30, 2026

Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792)

In this Best of the Back Catalogue episode of Let's Talk Loyalty , we revisit a conversation with BP, one of the world's largest fuel retail...

45:07Jul 28, 2026

The Loyalty Roast: Challenging Loyalty Myths (#791)

What happens when two loyalty experts stop agreeing and start challenging everything? Adam Posner and Carly Neubauer bring their bold, unscr...

41:36Jul 23, 2026