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Best of the Back Catalogue Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770) artwork
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Best of the Back Catalogue Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770)

Let's Talk Loyalty by Paula Thomas

May 12, 202642:00Business

From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike. Join Nida...

About This Episode

Best of the Back Catalogue Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770) is an episode from Let's Talk Loyalty by Paula Thomas. From premium rewards to unforgettable luxury experiences, this back catalogue episode...

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This episode belongs to Let's Talk Loyalty.

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Episode Details

Published May 12, 2026, 42:00 long, audio available.