
Best of the Back Catalogue Gamification and Loyalty Innovation at Dell (#782)
Jun 23, 2026 - 01:06:43
Radio and PodcastLive Radio & PodcastsFrom premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike. Join Nida...
Best of the Back Catalogue Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770) is an episode from Let's Talk Loyalty by Paula Thomas. From premium rewards to unforgettable luxury experiences, this back catalogue episode...
This episode belongs to Let's Talk Loyalty.
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Published May 12, 2026, 42:00 long, audio available.