Best of the Back Catalogue Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770)

From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike. Join Nida Unas , Former Head of Group Loyalty at Chalhoub Group as she shares how the brand adapted customer engagement strategies, introduced innovative loyalty solutions, and reimagined premium experiences across the Middle East. Show Notes: 1) Nida Unas 2) Chalhoub Group 3) MUSE 4) : Rewarding Loyalty with Luxury Experiences.

You can listen to Best of the Back Catalogue Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770) online on Radio and Podcast. Open the player on this page to stream the available audio.

Best of the Back Catalogue Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770) is an episode from Let's Talk Loyalty by Paula Thomas.

This episode is 42:00 long.

This episode was published on May 12, 2026.

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