Scene+ is Rewriting the Rules of Everyday Loyalty (#765)

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- Scene+ is a Canadian customer loyalty the program that was born from the union of Cineplex's SCENE program and Scotiabank's Scotia Rewards, and it has grown dramatically since. Today, Scene+ has more than 15 million members and is co-owned by Scotiabank, Empire Company Limited (2nd largest food retailer, Sobeys and other brands), and Cineplex (largest movie theatre operator). It spans categories including entertainment, groceries, travel, banking, home improvement — and now, as of early 2026 in partnership with Shell, fuel — making it one of the most comprehensive loyalty ecosystems in Canada. Wise Marketer Group's CMO Aaron Dauphinee sits down with the President of Scene+, Tracey Pearce to have a candid conversation about the growth at Scene+, how and why the loyalty landscape has shifted in Canada, and her focus on maximizing value for her members. Show Notes: 1) Tracey Pearce 2) Scene+ 3) Wolf Hall - Book Recommendation

You can listen to Scene+ is Rewriting the Rules of Everyday Loyalty (#765) online on Radio and Podcast. Open the player on this page to stream the available audio.

Scene+ is Rewriting the Rules of Everyday Loyalty (#765) is an episode from Let's Talk Loyalty by Paula Thomas.

This episode is 43:23 long.

This episode was published on Apr 23, 2026.

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