Ep. 148: James Dodkins

James Dodkins, Customer Experience Expert and heavy metal enthusiast, discusses the parallels between the two. First, he touches on the cyclical nature of refining a product to please its audience. Whether it's music or tech, improving upon the output based on feedback about the original product moves the needle forward. At the same time, innovation flourishes in a space void of customer input. The secret to balancing these two conflicting strategies is interpreting feedback to anticipate an unarticulated need. James then weighs the pros and cons of niching down and gaining a hardcore audience or going broad and creating a product that is widely accepted but lackluster, somehow tying in a relevant Nickleback reference. Ultimately, James boils it down to this: "We need to move away from this Industrial Age process standardization mindset and towards a 21st Century customer experience, personalization mindset. Embrace that variation. Understand that people are all different. They have different outcomes, different needs. Make sure that our companies are aligned towards the delivery of those things. Boom."

You can listen to Ep. 148: James Dodkins online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 148: James Dodkins is an episode from CX Network by Seth Adler.

This episode is 27:42 long.

This episode was published on Feb 12, 2020.

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