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Turning Snark Into Strategy, With The Onion

AdExchanger by AdExchanger

Jan 13, 202647:49Business

No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far,...

About This Episode

Turning Snark Into Strategy, With The Onion is an episode from AdExchanger by AdExchanger. No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries...

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Published Jan 13, 2026, 47:49 long, audio available.

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