Business

The Brand Safety Balancing Act

Dec 30, 202553:14Business

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away...

About This Episode

The Brand Safety Balancing Act is an episode from AdExchanger by AdExchanger. As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the...

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Published Dec 30, 2025, 53:14 long, audio available.

The Brand Safety Balancing Act

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