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The Brand Safety Balancing Act
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away...
About This Episode
The Brand Safety Balancing Act is an episode from AdExchanger by AdExchanger. As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the...
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Episode Details
Published Dec 30, 2025, 53:14 long, audio available.
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Questions About This Episode
What is The Brand Safety Balancing Act about?
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.
Where can I listen to The Brand Safety Balancing Act?
You can listen to The Brand Safety Balancing Act online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The Brand Safety Balancing Act from?
The Brand Safety Balancing Act is an episode from AdExchanger by AdExchanger.
How long is this episode?
This episode is 53:14 long.
When was this episode published?
This episode was published on Dec 30, 2025.
Can I save The Brand Safety Balancing Act for later?
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Are there related episodes from AdExchanger?
Yes. This page shows related episodes from AdExchanger when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The Brand Safety Balancing Act?
You can listen to The Brand Safety Balancing Act on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The Brand Safety Balancing Act is from AdExchanger by AdExchanger.
What are the episode details?
Published Dec 30, 2025 and 53:14 long