Business

From Avoiding Bad Ads To Demanding ROI

Feb 24, 202639:56Business

Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.

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From Avoiding Bad Ads To Demanding ROI is an episode from AdExchanger by AdExchanger. Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the...

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Published Feb 24, 2026, 39:56 long, audio available.

From Avoiding Bad Ads To Demanding ROI

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