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From Avoiding Bad Ads To Demanding ROI
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
About This Episode
From Avoiding Bad Ads To Demanding ROI is an episode from AdExchanger by AdExchanger. Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the...
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Episode Details
Published Feb 24, 2026, 39:56 long, audio available.
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Questions About This Episode
What is From Avoiding Bad Ads To Demanding ROI about?
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
Where can I listen to From Avoiding Bad Ads To Demanding ROI?
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Which podcast is From Avoiding Bad Ads To Demanding ROI from?
From Avoiding Bad Ads To Demanding ROI is an episode from AdExchanger by AdExchanger.
How long is this episode?
This episode is 39:56 long.
When was this episode published?
This episode was published on Feb 24, 2026.
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Are there related episodes from AdExchanger?
Yes. This page shows related episodes from AdExchanger when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to From Avoiding Bad Ads To Demanding ROI?
You can listen to From Avoiding Bad Ads To Demanding ROI on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
From Avoiding Bad Ads To Demanding ROI is from AdExchanger by AdExchanger.
What are the episode details?
Published Feb 24, 2026 and 39:56 long