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Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren't big spenders.
Breaking The Snap Stereotypes is an episode from AdExchanger by AdExchanger. Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea that Snap is j...
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Published Dec 22, 2025, 58:29 long, audio available.