Inside the Cannes Lions Creative Effectiveness jury
Cannes Lions jury president Bertille Toledano and juror Jane Wakely share tips for aspiring winners of the Creative Effectiveness Lions, inc...
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The WARC Podcast
Make it WARC. Make it Effective. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
The WARC Podcast Podcast Guide
Listen to The WARC Podcast, a Business podcast by WARC. Stream 462 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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20 of 462 episodesHow Fitflop broke through the performance plateau
How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fit...
The Effective CMO: Land O'Lakes' Heather Malenshek
Land O' Lakes is working to change the cultural narrative around rural America while building B2B and B2C brands trusted by generations of f...
Why C-suite alignment is an urgent marketing priority
CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNelli...
Live in Cannes: The new, old rules of brand growth
Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discuss...
Live in Cannes: Building brands in the efficiency era
It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficie...
Live in Cannes: SURPRISE! and other ways to win
Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z s...
Live in Cannes: The effectiveness experts will see you now
It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a m...
Live in Cannes: Creative strategy in a changing world
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, B...
Economic volatility stress-tests the global advertising market
The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate...
Advice for aspiring CMOs
Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career....
How L'Oréal thinks about creator ROI
Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and M...
Breaking down the nostalgia industrial complex
Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is C...
Changing the playbook: Sports marketing's next era
With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertiser...
Connecting sustainability with marketing effectiveness
How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers...
The Effective CMO: The New York Times' Amy Weisenbach
How does a 175-year-old news brand thrive in a volatile media economy? Amy Weisenbach, Chief Marketing Officer at The New York Times, joins...
Five 2026 consumer trends you need to know
AI companions, social media concerns and 'comfort spending' are among key trends shaping consumer behaviour in 2026. WARC's Adi Kishore spea...
The Multiplier Playbook: your guide to better marketing
Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metr...
How Meta evolved its advertising proposition
Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex...
The Multiplier Effect: what we know so far
WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for perf...